What do we know about handling FMCG and perishable goods? We all know they might be exposed to low or high temperatures that can damage the product. However, many other aspects can negatively influence the quality of goods from one warehouse to another.
Handling perishable goods was the main subject of the latest exhibition Fruit Logistica 2025 in Berlin, Germany, held between 4-6 February 2025. Adexin has visited the fairs in Messe Berlin to get closer to the international market's biggest leaders in the transportation, logistics, and supply chain industry. We have met companies from Belgium, the Netherlands, Germany, the UK, and many others involved in international trade and shipping.
As a custom development company, we understand the importance of shipping and handling perishable goods and what software solutions transportation and logistics companies may need.
See our wrap-up from the event and learn more about our feelings about it. You will definitely dive with us into beautiful and colorful scenes from the event, which are full of fruits. See more about the event below.
Fruit Logistica Germany: main highlights from the fair
Fruit Logistica is a key event showcasing the booming global fruit trade, which is highlighted by the explosive growth of durian exports. It's a prime opportunity to witness new trade routes and connect with major players, particularly from emerging markets like China and other Asian countries. This is one of the main import directions to the EU.
The event in Berlin revealed diverse market potentials, featuring success stories from Egypt and Turkey in citrus, cherries, and niche products like Egyptian mangoes. Understanding these trends is crucial for businesses seeking growth and diversification. So, as you may see, there was a strong presence of African-rooted companies.
On a positive note, the Chiquita booth charmed us. The banana display was absolutely stunning, and we all agreed that it was the most visually appealing booth. It perfectly reflected the lively and colorful atmosphere of the event.
Fruit Logistica also highlights cutting-edge technologies like AI-powered pollination and data-driven supply chains. It's a chance to explore eCommerce and AI solutions aimed at efficiency and sustainability. This provides insights into the future of fresh produce distribution. There was a strong emphasis on Smart Agri ideas, from AI-powered pollination monitoring. Solutions were presented by BeeHero, a data-driven supply chain management with Compu-Tech. Their demo illustrated the industry's commitment to efficiency and sustainability. Attending Fruit Logistica provides invaluable insights into the future of fresh produce distribution and trade.
Let's take a look at the key points of Fruit Logistica and meet the latest innovations and key decision-makers:
Expansive exhibition space. Covering a massive 128,213 square meters, Fruit Logistica 2025 provided an expansive platform for industry players to showcase their innovations and services.
Truly international attendance. The event attracted an impressive 66,367 visitors, 82% of whom came from 145 countries, underscoring its global importance and reach.
Diverse exhibitor presence. The event attracted 2,778 exhibitors, 90% representing 91 countries, providing a comprehensive overview of the international logistics landscape.
Scale and significance. The numbers underscore Fruit Logistica position as a leading global event, attracting a diverse and influential audience worldwide.
Top exhibition value. The cost of booth space in the inner row, at 216 euros per square meter, reflects the event's premium status and the value exhibitors place on participation.
Innovation and coverage. An event covering fresh produce, machinery and technology, and logistics. The event offers a complete picture of the global fresh produce sector.
Forward-thinking focus. There was a strong emphasis on smart agri and Greenhouse technologies, as well as highlighting sustainable and efficient agricultural advancements. The growing Organic Route underscores the industry's commitment to organic produce.
Technological advancement. Fruit fair showcased cutting-edge machinery, processing lines, and AI-driven logistics solutions reshaping supply chains.
Global networking hub. The trade fair in Berlin was an amazing platform for international connections, fostering business growth and partnerships.
Comprehensive service sector. A wide array of service providers was visible during the Berlin fair, ranging from quality control and IT to marketing and financial services. There was a strong presence that provided essential support to the industry.
Adexin at the fresh produce forum by Fruit Logistica 2025
Adexin, a custom logistics software development company, can strategically position its services in the Fruit Logistica machinery and technology division. We're focusing specifically on these areas:
Processing lines
We offer custom software to optimize automation, which means data analytics and digital solutions on processing lines. We can help increase efficiency in unloading, sorting, and packaging.
Crop technology for fresh produce business
We could demonstrate software solutions for precision agriculture and sensor integration. That would include all related IoT devices for data-driven irrigation. This is mostly yield estimation using artificial intelligence. It could be a good point to meet the needs of fruit and vegetable growers.
Greenhouse technology
We can create custom software for automated climate control, such as sensor-based monitoring and logistics in vertical farms and traditional greenhouses.
Smart Agri for the fresh produce industry
During an event, we highlighted our expertise in software development for pest control, climate, and soil monitoring. We could enable businesses with artificial intelligence-based decision-making and drone-based agricultural applications.
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Explore moreSummary: what about personal feelings?
Entering Fruit Logistica was a wonderful experience. We were immediately struck by the vibrant colors and enticing displays of delicious fruits. The sheer variety of agricultural businesses was truly impressive. Anyone could discover so many new players in logistics and transportation for these sectors.
However, the matchmaking platform was not ideal for us. It was a bit disappointing when many accepted matches did not show up. We also noticed a relative lack of technology companies, which was somewhat surprising.
Network with leading technology providers and find the perfect software partner to streamline your operations. If you are considering exploring a wide range of software solutions designed specifically for handling perishable goods, we may be a good match for you. We know how tracking and tracing to temperature control and inventory management is important. Get on the call with us, and let's think about your logistics and warehousing with our team, which has grown its experience in the EU and US markets.