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AdexinBlogSMM in Hamburg: Adexin visited a maritime event in Germany

SMM in Hamburg: Adexin visited a maritime event in Germany

Oct 4, 2024
7 min

We're very thankful for the successful SMM 2024, says the banner on the SMM Hamburg website. And we agree with that statement!

Between 3 and 6 September 2024, Adexin had the brilliant opportunity to visit this year's 31st edition of the amazing, leading international maritime trade fair in Hamburg, Germany. The event was held under the theme of green shipping. In general, it was a well-established venue for networking between enterprises and start-ups alike.

Many things were happening, showcasing technological innovations and solutions to the maritime business world. Attending the event made it clear that anyone who wants to stay on top of the industry should attend this year's event.

For me personally, it was important because the whole event showed that the maritime industry is truly open and has a green and digital future. This is the subject in which we excel in our branch — from TMS for road transportation to intermodal management systems for maritime needs. We have been doing this for more than a decade. See our short wrap-up and enjoy my insights from the event.

SMM in Hamburg 2024
SMM in Hamburg 2024

SMM exhibition 2024

Here we are! Hamburg welcomed our team with the beautiful Port of Hamburg, where we took a short tour and settled in the hotel shortly after. The day after, in the early morning, we took to Hamburg Messe, where SMM Hamburg 2024 took place.

SMM 2024, the world's leading maritime trade fair, once again delivered on its promise. Held in Hamburg, Germany, from September 3rd to 6th, the event attracted over 2,200 exhibiting companies and 48,000 visitors from 100+ countries.

Hamburg Messe 2024
Hamburg Messe 2024

This was an event with a truly bustling atmosphere. The air was filled with innovation and networking opportunities. This event solidified SMM's Hamburg position as the industry's heartbeat in Germany and beyond. Participants praised the event for its diverse exhibits, insightful discussions, and invaluable connections forged.

I won't beat around the bush, so let me summarize the event first. Here are my highlights that should be mentioned upfront now.

Twin Disc Company at the fair
Twin Disc Company at the fair

Adexin's 10 highlights of SMM 2024

1. Focus on decarbonization

The event focused on decarbonizing the shipping industry. As I already mentioned, many exhibitors presented solutions for alternative fuels, efficiency improvements, and adaptation options that should enable their businesses to perform better.

2. Shipowner engagement

It was nice to engage in conversations with top leaders, as SMM provided a platform for ship owners to explore the latest trends. There was plenty to discuss regarding technologies and opportunities to make their fleets more efficient and sustainable.

ZÖLLNER Company at the fair
ZÖLLNER Company at the fair

3. Open conference format

The highly successful conference format was held within the exhibition halls. I was surprised that it offered the chance to talk with more than 300 speakers and attend 70 sessions on various industry topics. I couldn't hear all of them, but the interesting subjects I did hear were good enough to get the most recent insights from the maritime industry.

4. Maritime security

MS&D, the International Maritime Security and Defense Conference, was also part of the event. It was an exceptionally well-attended place, reflecting this topic's growing importance. It's worth considering where current business needs are developing in this critical area for national security.

SMS-SME Company at the fair
SMS-SME Company at the fair

5. Career market

It was also nice to talk with young entrepreneurs, who gave us ideas about the maritime career market. We now know there is a greater need for IT experts in marine sectors than ever. Companies need system administrators with knowledge of ocean trafficking. This allowed employers and young talent to connect and secure the industry's future.

6. Start-ups at SMM and the maritime sector

The event showcased innovative ideas from young companies. It's interesting how companies with a lack of knowledge about maintenance want to tackle issues, especially in the field of maritime AI. For me personally, after years of experience, I could temper this enthusiasm and let experts slow down this AI hype. Nevertheless, at Adexin, we are also implementing AI features in our custom software for transportation management.

Radio Zeeland DMP at the fair
Radio Zeeland DMP at the fair

7. Networking platform and maritime services

The new digital SMM Networking Platform facilitated valuable connections and discussions, both virtual and in person. So, as usual, at these events, we could talk to numerous industry experts.

8. Positive atmosphere and global maritime industry

SMM Hamburg deserves a good word for bringing together such friendly and kind people. The event fostered a lively and engaging atmosphere, with participants enthusiastically joining discussions and networking.

Conference at SMM in Hamburg
Conference at SMM in Hamburg

9. Industry collaboration at Hamburg Messe und Congress

Once we talked to visitors at SMM about Adexin, it was clear that there was quite a lot of interest. The event served as a platform for industry representatives to exchange ideas, so sharing our own with other visitors was nice.

10. Global reach world maritime industry

With participants from over 100 countries, SMM reaffirmed its position as the leading maritime trade fair. I have no doubt and will recommend visiting this event to everyone.

Koedood Company at the fair
Koedood Company at the fair

What about Adexin and the maritime industry?

It's always important to share why Adexin is visiting these events with you guys. First, we excel in developing custom software for the logistics and transportation industry. So, no matter which kind of transportation model you use, whether it's road transport or maritime, we have over ten years of experience building this kind of software for businesses from Scandinavia, the US market, and EU countries. I don't want this to be a sales pitch, but most of the information can be found on the website.

Exposition at SMM in Hamburg 2024
Exposition at SMM in Hamburg 2024

What I found strictly important for every industry we work with is that no one can hire software development for industrial projects without knowledge about the industry. We hire consultants from logistics and supply chains who have hands-on experience with projects and coordinate logistics operations daily. This is a unique selling point for a custom software company. Simply put, we've had hands-on experience with the projects and are most likely your suitable partner.

Top 10 transportation conferences in 2024. List of 150+ events downloadable

Article by:
Iryna Stepchenko

Finale takeaway of SMM Germany

What do you think? Are you ready to join the maritime industry's most important event next time? The next event will be held in 2026, so you have plenty of time to think. SMM 2024 has confirmed its position as the leading international maritime trade fair. We highly recommend attending the next edition to experience the industry's innovative spirit and make valuable contacts.

If you want to optimize your maritime operations, just contact Adexin. Our team can even today discuss with you how our custom software can help you achieve your goals. Check our references, and let's stay in touch.

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FAQ

What is the main purpose of the SMM Hamburg trade fair?

SMM Hamburg is a leading international maritime trade fair that serves as a global platform to showcase the latest technological innovations and solutions for the maritime industry. The event is renowned for its comprehensive focus on key industry trends. All of that includes decarbonization, digitization, and sustainability. SMM Hamburg provides a unique opportunity for industry professionals to discover new technologies.

How often does SMM Hamburg take place?

SMM Hamburg is a biennial event. This frequency allows the event to stay on the cutting edge of the industry and provide a consistent platform to showcase advances in maritime technology and practices. The next edition of SMM Hamburg is scheduled for 2026, offering attendees ample time to plan their participation.

What can SMM Hamburg attendees expect?

SMM Hamburg attendees can expect a variety of exhibitions, conferences, workshops, and networking opportunities. The event showcases various maritime technologies, products, and services. SMM Hamburg offers a comprehensive conference program with experts discussing the most pressing issues facing the maritime industry.

Is SMM Hamburg relevant to companies outside the maritime industry?

Although SMM Hamburg focuses primarily on the maritime industry, it can also be relevant to companies in related sectors such as logistics, transportation, and technology. The event offers opportunities to explore potential synergies and collaborations with companies in the maritime industry. We could learn about emerging trends that may affect other industries, and stay ahead of the latest developments in the broader maritime and shipping ecosystem.

How can visitors make the most of their time at SMM Hamburg?

To make the most of their time at SMM Hamburg, we encourage visitors to plan their visit in advance by reviewing the event schedule. It is crucial to identify key exhibitors and sessions of interest and set specific goals for their attendance. Networking is also a key aspect of SMM Hamburg. So, attendees should actively seek opportunities to connect with industry professionals, exchange ideas, and explore potential partnerships. Additionally, taking advantage of the event's conference program and attending workshops can provide valuable insights and knowledge. By following these tips, visitors can maximize their participation and get the most benefit from attending SMM Hamburg.

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